Sport Brugger - The Sports Store in Sölden

1965 in Hochsölden, our company founder Alois Brugger opened the first of today's total four Sport Brugger stores. In the mid-sixties, Hochsölden was accessible by a chairlift and already a lively ski resort with a total of four hotels. A few years later, namely 1978, the first branch in Sölden was established at the current location of our flagship store Sportlife Brugger. On just under 75m² at the beginning, summer and winter sports articles as well as the service workshop had to find space. 1998 saw the addition of the third Sport Brugger branch with the Posthäusl store. 2002 and 2010

Our goal is to always stay one step ahead and strive for the best. Since our founding, we have been an owner-managed, innovative family business specialising in textile fashion as well as the sale and rental of sports equipment.

Our customers are at the heart of everything we plan and do. We listen carefully, offer advice, and respond to the individual needs of each customer. For us, customer satisfaction and long-term loyalty take precedence over short-term sales maximisation. Our extensive range of top-quality products, the highest level of expertise among our staff, and our passion for sport make our company unique. Through continuous training, we nurture their talents, communication skills, and goal orientation. Our leadership team are high performers, characterised by expertise, enthusiasm, and sound judgement.

Our range is characterised by high-quality products from selected suppliers. We stand behind our products and see ourselves as a complete outfitter for active people. We are passionate athletes ourselves and know that sport is only enjoyable when the equipment fits – whether beginner or high-performance athlete. Through comprehensive quality assurance, we meet the expectations of our customers and partners at the highest level. We continuously develop innovations in the areas of range, customer care, service, and marketing. We treat our partner companies and suppliers with respect and appreciation. Together, we cultivate a partnership for the benefit of our customers.

Through our social commitment and active environmental management, we make a positive contribution to sustainable development in the region.