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Sport Brugger - Your sports shop in Sölden

In 1965 in Hochsölden the founder of the company, Alois Brugger, opened the first of the Sport Brugger shops and there are now four in total today. In the mid-sixties Hochsölden was accessed by a chair lift and with a total of four hotels, it was already a vibrant ski town. A few years later, 1978, our flagship store - Sportlife Brugger – was built, in the location it occupies today – the first branch in Sölden. To begin with, on an area spanning just 75m², space had to be found for summer and winter sports items and service workshops. In 1998 the Posthouse branch was opened, the third Sport Brugger branch. In 2002 and 2010 the next stage followed with two branches opened right at the lift stations for the Giggijochbahn and the Gaislachkoglbahn.


Our values

To always be one step ahead and wanting to achieve the best is our aim. Since our founding, we have been an owner-managed, innovative family business specialising in trading in textile fashion and in the sale and hire of sports goods.

Our customers & staff

The customer is our emphasis when it comes to our planning and the way we act. We listen, give tips and see to our customers’ specific requirements. For us, customer satisfaction and long-term customer retention matters, not a short-term maximisation of turnover. The large selection of top-quality products, the utmost specialist expertise which our staff exhibit and passion for sport are what make our business one of a kind. Through consistent further training we enhance their talents, ability to communicate and goal orientation. Our expert staff are service providers who recognise the need for expertise, enthusiasm sound understanding.

Our products & ambitions

Quality products from selected suppliers typify our range. We back our products and regard ourselves as complete outfitters for active people. We our keen sports lovers ourselves and are aware that sport is only fun when you have the right equipment – whether you are a beginner or top-level athlete. Thanks to our comprehensive quality assurance we meet our customers’ and partners’ highest expectations. We continually develop innovations in terms of our range, customer care, service and marketing. We respect and value our partner businesses and suppliers. Together we nurture a cooperation for the benefit of our customers.

Responsibility & Sustainability

Thanks to our social commitment and through active environmental management we make a positive contribution to sustainable development in the region.

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