Bike Fashion in Sölden
Performance Meets Style
Riding in Sölden demands more than just the right bike. The right apparel matters—ensuring comfort, protection, and freedom of movement in every condition. At Sport Brugger, we offer a wide range of bike apparel for all disciplines and weather conditions. From all-mountain rides to e-bike tours, we’ve got you covered from head to toe. Our staff knows what works on alpine trails and will help you find the perfect gear—high-performance, stylish, and built to last.
Our on-site team will provide you with personalized advice and understands the demands that alpine terrain places on gear and equipment. At our stores in Sölden, we offer select brands and the latest collections that impress both visually and technically.
Bike Clothing
from Fox, POC, Scott, Dharco, and Dainese
Our cycling apparel combines functionality and style—perfectly tailored to the needs of demanding mountain bikers and e-bikers. Brands like FOX, POC, SCOTT, DHARCO, and Dainese offer high-quality shirts, pants, jackets, and gloves that stand out for their breathable, durable, and weather-resistant materials. Whether you’re on a technical trail ride or a leisurely cruise, you’ll find clothing here that protects you and keeps you comfortable—in any weather and on any terrain.
Protection & Helmets
by Fox, POC, Bell, and Giro
Safety comes first—with protective gear and helmets from FOX, POC, BELL, and GIRO, you’ll be optimally protected. Our selection includes rugged back protectors, elbow and knee pads, and helmets that are lightweight yet highly protective. The combination of cutting-edge technology and a comfortable fit ensures that you can focus on what matters most: your ride. Whether you’re riding downhill or enduro, our protective gear will keep you safe even during the hardest crashes.
Backpacks & Bags
by Evoc and Deuter
For your mountain adventures, we offer durable and ergonomic backpacks and bags from EVOC and Deuter. Designed specifically for mountain bikers, they provide optimal comfort and plenty of storage space for tools, snacks, and protective gear. Whether you’re looking for small daypacks or larger models for multi-day adventures—you’ll find the right one for every challenge here.
Bike Shoes
The perfect grip on the pedals is crucial—that’s why we carry high-quality cycling shoes from FOX, Unparallel, and GIRO. Whether you’re riding with clipless or flat pedals, our models feature grippy soles, sturdy construction, and excellent breathability. This ensures you’ll ride safely on any trail, with maximum comfort and optimal power transfer.
Check out out bike fashion
Your Benefits with Sport Brugger
At Sport Brugger, we live and breathe biking—and we know what really matters when it comes to gear. Whether you’re looking for a new outfit for your biking vacation or need weather-resistant clothing for your next trail ride, we offer bike fashion that not only fits but also performs. Our shops are located right in the center of Sölden—perfect for a quick stop or some targeted shopping before you set out on your ride.
Your benefits at a glance:
- Wide selection of functional bike fashion & accessories
- Personalized advice from experienced cyclists
- Can be combined with bike rentals & service
- Shops are centrally located and easily accessible
- Online store with shipping to your home or hotel
Sabine Brugger
expert tip – bike sunglasses
Comfort, protection, lightweight design, and optimal visibility—sports eyewear from top brands offers sophisticated details and plenty of high-tech features.
Good cycling glasses not only protect against sun, wind, and dirt, but above all ensure optimal vision in changing light conditions—especially in the alpine terrain around Sölden. High-quality sports glasses offer a combination of a perfect fit, light weight, and reliable protection. Modern lens technologies ensure high-contrast vision, even in rapidly changing light.
Models with Vario lenses (photochromic) are especially recommended: They automatically adjust to the brightness—ideal when you’re riding from sunny sections into forested areas.
