Bike Fashion in Sölden – Performance Meets Style

Riding in Sölden demands more than just the right bike. The right apparel matters—ensuring comfort, protection, and freedom of movement in every condition. At Sport Brugger, we offer a wide range of bike apparel for all disciplines and weather conditions. From all-mountain rides to e-bike tours, we’ve got you covered from head to toe. Our staff knows what works on alpine trails and will help you find the perfect gear—high-performance, stylish, and built to last.

Bike Clothing from Fox, POC, Scott, Dharco, and Dainese

At Sport Brugger, we combine functionality with style. Our bikewear is designed for demanding mountain bikers and e-bikers alike. Brands like FOX, POC, SCOTT, DHARCO, and Dainese offer high-quality jerseys, shorts, jackets, and gloves made from breathable, weatherproof, and robust materials. Whether you're heading into technical terrain or cruising relaxed trails, this gear offers protection, comfort, and performance – in any conditions.

Protection & Helmets by Fox, POC, Bell, and Giro

Safety comes first. We stock reliable helmets and body protection for enduro and downhill riders. Choose from sturdy back protectors, elbow and knee pads, and helmets that combine advanced technology with all-day comfort. Whether you're tackling steep descents or fast-flowing trails, our protective gear gives you the confidence you need.

[Translate to English:] Crankbrothers Bike

Backpacks & Bags by Evoc and Deuter

For your mountain tours, we offer purpose-built bike backpacks and bags from EVOC and Deuter. These models provide ergonomic fits, ventilation, and smart compartments for tools, snacks, and extra layers. Whether it’s a short day ride or a multi-day adventure, we have the right pack for your journey.

Bike Shoes

Secure footing on your pedals is essential. Our bike shoes offer a precise fit, breathable materials, and grippy soles. Whether you prefer clipless or flat pedals, models from FOX, Unparallel, and GIRO ensure optimal power transfer and comfort on any terrain.

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Your Benefits with Sport Brugger

At Sport Brugger, biking is our passion. We know what matters when it comes to performance gear. Whether you're looking for a new outfit for your bike holiday or rainproof apparel for your next trail session – we’ll help you find gear that fits and performs.

At a glance:

Wide range of technical bikewear & accessories
Personal advice from experienced riders
Combine shopping with bike rental or service
Central locations in Sölden
Online shop with delivery to your hotel or home

Expert tip – bike sunglasses

Sabine Brugger

Fit, protection, lightness, optimal visibility – sports glasses from top brands offer sophisticated details and plenty of high-tech features.

Good bike glasses not only protect against sun, wind, and dirt, but above all ensure optimal visibility in changing light conditions – especially in the alpine terrain around Sölden. High-quality sports glasses offer a combination of perfect fit, low weight, and reliable protection. Modern lens technologies ensure high-contrast vision, even in rapidly changing light conditions.

Models with variable lenses (photochromatic) are particularly recommended: they automatically adjust to the brightness – ideal when you ride from sunny passages into wooded sections.