In 1965 in Hochsölden the founder of the company, Alois Brugger, opened the first of the Sport Brugger shops and there are now four in total today. In the mid-sixties Hochsölden was accessed by a chair lift and with a total of four hotels, it was already a vibrant ski town. A few years later, 1978, our flagship store - Sportlife Brugger – was built, in the location it occupies today – the first branch in Sölden. To begin with, on an area spanning just 75m², space had to be found for summer and winter sports items and service workshops. In 1998 the Posthouse branch was opened, the third Sport Brugger branch. In 2002 and 2010 the next stage followed with two branches opened right at the lift stations for the Giggijochbahn and the Gaislachkoglbahn.
To always be one step ahead and wanting to achieve the best is our aim. Since our founding, we have been an owner-managed, innovative family business specialising in trading in textile fashion and in the sale and hire of sports goods.
The customer is our emphasis when it comes to our planning and the way we act. We listen, give tips and see to our customers’ specific requirements. For us, customer satisfaction and long-term customer retention matters, not a short-term maximisation of turnover. The large selection of top-quality products, the utmost specialist expertise which our staff exhibit and passion for sport are what make our business one of a kind. Through consistent further training we enhance their talents, ability to communicate and goal orientation. Our expert staff are service providers who recognise the need for expertise, enthusiasm sound understanding.
Quality products from selected suppliers typify our range. We back our products and regard ourselves as complete outfitters for active people. We our keen sports lovers ourselves and are aware that sport is only fun when you have the right equipment – whether you are a beginner or top-level athlete. Thanks to our comprehensive quality assurance we meet our customers’ and partners’ highest expectations. We continually develop innovations in terms of our range, customer care, service and marketing. We respect and value our partner businesses and suppliers. Together we nurture a cooperation for the benefit of our customers.
Sport is time for yourself. Time with family and friends. Experience fun, respect and safety. Recharge your batteries and experience quality of life. Perfect products are the prerequisite for this. At Sport Brugger, we know our products inside out. The Sport Brugger quality guarantee guarantees passion for sport and product know-how.
50 YEARS OF SPORT BRUGGER
Seven days a week, we offer you the largest selection, the best quality advice and attractive offers. Always be out on the Ötztal slopes with the latest skis or ski boots, be able to switch to another model at any time and store your winter sports equipment safely, conveniently and free of charge overnight at four locations: Advantages that only Sport Brugger rental customers enjoy.
Service is very important to us. To save you a lot of time and effort, we offer you an exclusive in-house shuttle service during your ski vacation in Sölden. You will be picked up from your accommodation in Sölden and taken to one of our sports stores in Sölden.
You will find no less than 4 Sport Brugger stores in Sölden. Our flagship store Sportlife Brugger is located right next to the center shuttle. Our Sport Brugger Shop Hochsölden is located in the middle of the ski area at 2,000 m above sea level. Our stores are also waiting for your visit at the valley stations of the Giggijoch and Gaislachkogl lifts. Everywhere you will find selected top brands, high-quality service, the best ski rental in Sölden and ski depots for the safe storage of your skis and snowboards.
